Datto unveiled our first-ever commercial last weekend! We couldn’t be more excited to make this big release, and it was no easy task. Datto’s video production team, Fuji Panjali, Eric Vondell, and Sara Talbot, worked hard to make this a reality.
We’ve covered some of the video production team’s recent work, such as the SIRIS pancakes video or the hilarious spoof trailers for our private Star Wars showing.
On this project, Datto worked with Optic Sky Productions, a Rochester-based production company specializing in television and online advertisements. “Optic Sky was a perfect fit because they had already worked with Datto on a previous project, so they knew the company very well,” said Fuji Panjali, Datto Videographer.
The Datto video team worked along with Datto CEO and founder, Austin McChord and Optic Sky to produce a script and storyboard, and after various rounds of pre-production, it was showtime. The team managed to shoot the entire commercial in a single day, and had a blast doing it.
“It didn’t really hit me that we were making a commercial until we were on the set in Rochester. It was incredible to see how many people were involved to make this happen. We’re used to Eric, Sara, and I working on projects, so to have a 40-person crew was a great opportunity,” said Fuji.
Optic Sky brought in local professionals for the talent, lighting, visual effects, electrical, set design, etc. This gave Datto the chance to work with people who have worked on shows such as “Gotham” and “Saturday Night Live”.
As a little Easter egg, the team snuck in a few Datto references throughout the video. See if you can spot them.